Brand Consistency: The Secret Sauce Behind Businesses People Trust

First impressions matter but so does your entire visual identity, a brand identity is not just a logo to throw on things. Part of an effective brand is ensuring your have consistency across everything you do. From Your branding, your website through to your marketing material like business cards and merchandise. Believe it or not it can go as far as even your brand’s tone of voice.

To build on trust and the brand recognition you need to maintain a health balance and consistent messaging across your outputs! People love familiarity. That’s where Inka comes in. We can help you find your feet in this very complex world of visual identity.

What Is Brand Consistency (And Why Does It Matter)?

You may associate having a strong level of brand consistency with the large corporate businesses and it costing thousands. Well that is a common misconception. Its even more important to have a strong visual identity at an SME level. It can be the difference between gaining or losing a sale as well as increasing how well people remember your brand.

This is something we humbly call ourselves experts in, we are specialists and bring your ideas and visual identity to life!

How Inconsistent Branding Hurts Your Small Businesses

One of the most common issues caused by inconsistent brand identity is the level of confusion it can cause possible customers. People may not recognise your brand across platforms from social media to website media or even when you encounter people whilst networking!

By building a strong identity with a well thought out and structured visual identity with Inka you can really cultivate a sense of professionalism. This will boost your trustworthy-ness. We are big believers that if it looks thrown together, it feels untrustworthy.

Consistency doesn’t mean boring — it means memorable, professional, and trustworthy.

Get In Touch about building your brand consistency today!